WILLIAM H. HANNON LIBRARY

PROJECT TYPE

Marketing & Branding

WHEN

May 2025–May 2026

Designed marketing assets for Loyola Marymount University’s William H. Hannon Library, supporting events and programs for a community of over 8,000 students. Created a flexible visual system across print, digital, and merchandise, balancing clear communication with a more playful, engaging tone.

Library Open House
Designed a visual identity for the library’s annual open house, introducing students to resources, spaces, and staff through a welcoming, approachable campaign.

AUDIENCE

New and returning students

CHALLENGE

Increase awareness of library services and encourage students to engage with the space

Custom sticker designs created for the Hannon Library Open House campaign

National Library Week

Banned Books Week

LMU Speaks

Long Night Against Procrastination

Faculty Pub Night

Feel Good Finals

Merchandise

Sticker designs

Magnet Designs

Instagram Carousel

sophiachavez8@gmail.com