LA28 OLYMPICS

PROJECT TYPE

Brand Identity
Marketing
Product Design

WHEN

October 2025

A collaborative campaign concept for the LA28 Olympics, developed with a small team of designers. Serving as design lead alongside a design communicator and two curators, the project established a cohesive brand identity that informed a full suite of marketing assets, including venue and transit advertising, promotional merchandise, and brand collaboration concepts.

The visual direction draws from Los Angeles’s art, culture, and diversity, combining postmodern influences with organic forms. References to mosaic tiles, paper cutouts, and the city’s architecture inform a system that feels expressive, layered, and rooted in place while capturing the energy and movement of the Olympics.

Mockup imagery sourced from Freepik and Adobe Stock. Final logo designed by Therese Vasquez. All other design work by Sophia Chavez.

ADVERTISEMENT DESIGNS

PROMOTIONAL PRODUCTS

EXPLORATION

sophiachavez8@gmail.com